UTM Campaigns: How to Track Your Links and Boost Your Digital Strategies

In digital marketing, measuring results is just as important as executing the actions. It's no use investing in paid traffic, social media, or email marketing if you can't identify where your clicks and conversions are actually coming from. This is where UTM Campaigns come in—a simple yet extremely powerful feature for tracking your links' performance.

What is a UTM link?

UTM (Urchin Tracking Module) are parameters added to the end of a URL. They don't change the destination page, but they allow tools like Google Analytics and other analytics platforms to identify the source of the traffic.

A link with UTMs usually follows this format:

https://yoursite.com/product?utm_source=facebook&utm_medium=cpc&utm_campaign=summer2025

Each parameter has a role:

• utm_source → the origin of the traffic (e.g., facebook, google, newsletter)
• utm_medium → the type of channel (e.g., cpc, social, email)
• utm_campaign → the specific campaign (e.g., summer2025, blackfriday)
• utm_content (optional) → to differentiate creatives or ads
• utm_term (optional) → to track keywords in search campaigns

Why use UTMs?

• Clarity in results: you know exactly which campaign brought more visits or sales.
• Channel comparison: find out if Instagram generates more engagement than email, for example.
• Investment optimization: redirect budget to what really works.

In short: without UTMs, you only have guesswork; with UTMs, you have real data.

Shortsr: UTM without the hassle

Although extremely useful, many people avoid creating UTM links because they find it tedious to add the parameters manually. With this in mind, Shortsr has introduced a practical feature: the UTM link generator integrated into the shortener.

With it, you can:

• Create UTMs automatically in just a few clicks;
• Define source, campaign, and channel without complications;
• Shorten the link to make it more elegant and easy to share;
• Track performance directly from the dashboard.

In other words, you combine the tracking power of UTMs with the convenience of a short link.

Conclusion

If you want to take your digital strategies seriously, you need to use UTMs. They are the bridge between action and result, allowing every click to count. And with Shortsr, this process becomes simple, fast, and efficient.

👉 Try it now and discover which channels really make your brand grow.