2025-08-18 · By Shortsr Team · 6 min read
Best Free Link Shorteners in 2025 – A Complete Guide

If you've ever had to share a huge, confusing link on WhatsApp, Instagram, or email, you've probably realized it's not practical at all. That's where link shorteners come in—tools that transform long URLs into short versions that are easy to remember and click.
In 2025, there are several options on the market, each with different features. In this guide, you will get to know the best free link shorteners in 2025, understand their advantages, and discover which one best fits your needs.
🔗 What is a link shortener?
A link shortener is a tool that converts a long URL into a shorter, easy-to-share, and often customizable address. Besides convenience, many services offer statistics, such as the number of clicks, traffic source, and devices used.
📊 Best free link shorteners in 2025
1. Bitly
- Pros: Simple interface, customizable links, detailed statistics.
- Cons: Free version has limitations on reports.
- Ideal for: Small businesses and creators who want to monitor clicks.
2. TinyURL
- Pros: Extremely simple, no registration required, unlimited links.
- Cons: Few extra features, no complete reports.
- Ideal for: Users who just want to shorten links quickly.
3. Rebrandly
- Pros: Allows using custom domains, branded links, good app integration.
- Cons: Free version is limited in the number of custom links.
- Ideal for: Companies that want to reinforce their brand in the links.
4. BL.INK
- Pros: Advanced statistics, integration with marketing tools.
- Cons: Focus on paid plans, free version is very limited.
- Ideal for: Marketing teams and companies that need detailed reports.
5. Shortsr
- Pros: Fast, free, with real-time statistics.
- Cons: Growing, but already functional for daily use.
- Ideal for: Those looking for a simple and reliable alternative for 2025.
🏆 Conclusion
If your goal is just to shorten links quickly, TinyURL is still a good choice. For those who want detailed statistics and custom links, Bitly and Rebrandly are interesting options.
And if you're looking for practicality with modern features, it's worth trying Shortsr, which combines simplicity and updated technology for 2025.
👉 Extra tip: Use short links on social media, marketing campaigns, and even digital business cards. They not only improve the user experience but also help measure the real impact of each click.